Adrian Montgomery

Adrian Montgomery.

I'M A

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

In 2014 I joined Verde Brand Communications as Director of Client Services where I focused on offering PR, Content and Social products to Bike brands. Having experience as an integrated brand strategist I developed marketing and paid media services for the agency to compliment their traditional PR and Social offering. During this time I served as Strategic Lead to amazing bike, powersports, electronics and outdoor brands while directing the agency PR, Social and Content teams for clients.

In 2013 I was Brand Manager for Backcountry.com, Competitive Cyclist and sister brands. I enjoyed working in Specialty eCommerce Retail with a top-notch team. I managed the Creative department, Sports Marketing, Brand and Social teams. I directed branded giving and developed employee perks for the HR dept.

From 2004-2013 I was Marketing/PR Director for SCOTT Sports, USA. We relaunched and repositioned the brand in the bike market. I oversaw brand advertising, web strategy, creative, content, sponsorship, events, social and PR. I worked with the global sales and product teams to introduce many groundbreaking, successful products.

I managed sales and service for brick and mortar retailers prior to joining Cannondale in 1999. There I worked in marketing and team management. We had many successful sports marketing programs that I was fortunate to work on. I created content for retailer education programs and regional workshops to support proprietary components brands HeadShok and CODA. I worked on the PR team doing product seeding and media relations.

EXPERTISE

  • Marketing Strategy
  • Communications
  • Digital Marketing
  • eCommerce

QUALIFICATIONS

15 Years of Senior Management Experience

Earned Media
Digital Advertising
Social Media Marketing
Content Marketing
eCommerce Marketing
WORK HISTORY

Verde Brand Communications - Director of Client Services | 2014-2016

– Public Relations
– Integrated Marketing Strategy
– Content Marketing Strategy
– Social Media Marketing Strategy
– Creative Strategy
– Paid Media Strategy
– Budget and Planning
– Events
– Sales

Backcountry.com - Director of Brand Marketing | 2013-2014

– Brand Strategy (Backcountry, Competitive Cyclist + Sister Brands)
– eCommerce Marketing
– Employee Perks and Benefits
– Paid Media Strategy
– Event Strategy
– Content Marketing Strategy
– Affiliate Marketing Strategy (Influencer and Publisher)
– Digital Marketing Strategy
– Communications Strategy
– Creative Dept Manager

SCOTT Sports - Director of Marketing and Public Relations | 2004-2013

– Marketing Strategy (Global)
– Communications
– Go-to-Market Strategy
– Sports Marketing
– Content Marketing
– Web Strategy
– Social media Strategy
– Email Strategy
– B2B Channel Marketing
– Strategic Partnerships

Cannondale - Marketing and Team Management | 1999-2004

– Team Management
– Sports Marketing
– Media Relations
– National Event Management
– Technical Education Programming
– Suspension Technician
– R&D (HeadShok / CODA Division)