Scott Montgomery

Scott Montgomery.

Scott Montgomery

I have over three decades of experience in the bike and outdoor industries. Most recently, as CEO of Nutcase, where we orchestrated the merger with Bravo Sports in late 2016.

From 2012 to 2015, I was the CEO of Club Ride Apparel. When I started with the company, it was a small start up. We took the company to the next level by improving products, hiring key staff, and organizing bank and private equity financing to support 13.5X times sales growth by the time I left.

In 2004, I joined Scott Sports to reintroduce Scott bikes to the US market. With our strong team, sales for Scott Bikes North America grew from zero to the largest product division (bike, ski, moto, outdoor, run) in the US. We added a global bike marketing strategy before the company CEO bought back the company.

In my earlier years, I worked with my father to build Cannondale, starting with the company at age 11, and coming on full time after completing college. In 1987, I moved first to Europe and then to Japan to start Cannondale Europe and Japan, both of which were rapid growing and highly profitable divisions for Cannondale.

When I left in 1997, the company’s sales supported an IPO, and Cannondale was the premiere global bike brand. Later, I returned as co-president to help manage Cannondale’s restructuring.

My specialty is managing businesses. I build brands at a reasonable cost, raise funds when needed, locate the talent to innovate exciting product lines, and integrate eCommerce and Brick & Mortar sales for a seamless marketing plan.

No business grows without setbacks. I have experienced almost every difficult scenario a company can encounter. I am comfortable navigating challenging situations that require bank, BOD, and stakeholders all pulling together to return the company to health. CrankTank’s goal is to help companies make the best products, to find opportunities to improve sales, increase margins, and improve cash flow.

EXPERTISE

  • SENIOR MANAGEMENT CEO - PRESIDENT - GM
  • BRAND BUILDING AND AUTHENTICITY
  • e-COMMERCE AND TRADITIONAL MARKETING
  • INVESTOR RELATIONS
  • FINANCIAL PLANNING
  • INTERNATIONAL BUSINESS EXPANSION
  • PRODUCT PLANNING AND RATIONALIZATION

EXPERIENCE: NUTCASE / 2016

CEO

Product Planning
Investor Strategy
Sales Planning and Strategy
Marketing and Branding
Financial Budget and Banking
International Sales and Subsidiary

EXPERIENCE: CLUB RIDE / 2012-2015

CEO

  • Rapid growth and addition of staff including CFO, Designer and Marketing
  • Development of distribution channels
  • Advisory board of industry veterans
  • Budgeting process established
  • Raised Capital
  • Formal BOD
  • Branding
  • Full sales force in bike and outdoor industries
  • International trademarks and distribution established

EXPERIENCE: SCOTT SPORTS USA / 2004 – 2010

FOUNDER / GENERAL MANAGER

  • Re-introduced Scott bike line to United States
  • Grew division to over $20M in revenue with over 700+dealers
  • Set direction and tone of global marketing
  • Hired staff and sales team for US of ce
  • Developed branding guidelines for US market
  • Involved in global product development

EXPERIENCE: CANNONDALE / 2003

CO-PRESIDENT

Managed restructuring of bicycle division

Returned company to pro tability before emerging from Chapter 11

Created presentations to prospective buyers

Co-developed SARP, 2004 business planning

EXPERIENCE: JUNIOR DEVELOPMENT CYCLING FOUNDATION / 1999 – 2000

FOUNDER AND PRESIDENT

  • Recognized need for grassroots cycling development

  • Created foundation to develop Junior cyclists

  • Hired director to build foundation

  • Integrated foundation into USA Cycling

EXPERIENCE: CANNONDALE 1984 – 1998

1994-1998: Vice-President Marketing

– Created and implemented global marketing plan
– Founded Volvo-Cannondale mountain bike racing team, Saeco-Cannondale road racing team
– Joined Cannondale Board of Directors • Took Cannondale public

1991-1993: Founder and President Cannondale Japan

– Founded Cannondale Japan, a sales, marketing and distribution company
– Started trading division to source and purchase components in Asia – increasing global gross margins
– Developed Asian Distribution network

1989-1991: Founder and President Cannondale Europe

– Founded Cannondale Europe, sales, marketing, assembly and distribution in Netherlands
– Pro table within four months of starting of the organization
– Grew to approximately 50% of sales of parent company

1984-1989: Various positions including Customer Service Manager, and Director of Purchasing

EDUCATION

  • Rollins College

    ROLLINS COLLEGE

    Major: Business Administration Minor: Communications Orlando, 1984

  • Columbia University

    COLUMBIA UNIVERSITY

    Marketing Seminar Italy, 1989

  • International School of Management

    INTERNATIONAL SCHOOL OF MANAGEMENT

    Finance Course Paris,1990

  • HBS

    HARVARD BUSINESS SCHOOL

    President MBA Program Boston, Summer 1997-1998