by Scott Montgomery | Apr 22, 2022 | Uncategorized
BLC + SOC SUMMIT TAKEAWAYS We were pleased to attend both the Bicycle Leadership Conference presented by People for Bikes and The Summit presented by Life Time and Sea Otter Classic. Adrian attended the BLC, I attended The Summit. So what did we learn? Fox Racings...
by Scott Montgomery | Jan 31, 2022 | Uncategorized
We were not the least bit surprised to see Specialized take the plunge. Mike Sinyard was raised in the NoCal-Silicon Valley-hood and he has admired the likes of Jobs and other tech executives for decades. He is extremely competitive and when one of his many x-leaders...
by Adrian Montgomery | Oct 29, 2021 | Uncategorized
Facebook is rebranding to Meta, short for Metaverse. What will it take to win on this platform in the new Metaverse? Consider the value of Facebook to your Business Have you spent years cultivating a following that you must now pay to reach on Meta? This can be a...
by Scott Montgomery | Oct 25, 2021 | Uncategorized
INFLATION – We all see it oozing here, there, and everywhere. The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID). Eating dinner out and tipping...
by Scott Montgomery | Jul 29, 2021 | Blog
We see late deliveries, product inflation, higher costs of logistics, and consumer distraction as complex issues ahead. Q2 – STABLE GROWTH FOR BIKE & OUTDOOR CLIENTS! The second quarter brought steady growth! Supply issues limited growth for many bike...
by Scott Montgomery | Apr 19, 2021 | Blog
Q1 – WELL IT JUST BLEW US AWAY – AGAIN Our clients saw record growth again in the first quarter of 2021. Year-over-year results were up as much as 500% for one of our digital clients, to a rock solid 37% growth for one of our most ‘digitally mature’...
by Adrian Montgomery | Feb 19, 2021 | Uncategorized
Is email in your top-three referral channels for this year? If not, you may want to consider your current E-Commerce Strategy. Email is not dead, but the way we’ve been doing it in the past decade has evolved. Blasting contacts with impersonal messaging has led to low...
by admin | Feb 15, 2021 | Blog
DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...
by admin | Sep 1, 2020 | Uncategorized
DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge $1.1 trillion in 2020. That’s an unprecedented acceleration from...
by admin | Jul 2, 2020 | Uncategorized
Q2 DTC + RETAIL SKYROCKET Who would have thought that an out-of-control pandemic would create an environment in which DTC sales of Outdoor products would be off the charts! Bike, camping, hiking, camping, RV, motocross, fishing – if it happens outdoors in any place...