Cranktank Blog

Three ways to Navigate the Digital Metaverse

Three ways to Navigate the Digital Metaverse

Facebook is rebranding to Meta, short for Metaverse. What will it take to win on this platform in the new Metaverse? Consider the value of Facebook to your Business Have you spent years cultivating a following that you must now pay to reach on Meta? This can be a...

Inflation Settles in…Why should you care?

Inflation Settles in…Why should you care?

INFLATION - We all see it oozing here, there, and everywhere.  The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID).  Eating dinner out and tipping is...

Rolling, Rolling, Rolling

Rolling, Rolling, Rolling

Q1 - WELL IT JUST BLEW US AWAY - AGAIN Our clients saw record growth again in the first quarter of 2021. Year-over-year results were up as much as 500% for one of our digital clients, to a rock solid 37% growth for one of our most ‘digitally mature’ clients. We...

Planning for 2021, lessons learned in 2020

Planning for 2021, lessons learned in 2020

DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...

What’s ahead this Fall?

What’s ahead this Fall?

DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge…

Where do we go from here?

Where do we go from here?

Q2 DTC + RETAIL SKYROCKET Who would have thought that an out-of-control pandemic would create an environment in which DTC sales of Outdoor products would be off the charts! Bike,…

Change is hard, not adapting is harder

Change is hard, not adapting is harder

As we have all seen, the world is sometimes cruel, unfair and horrible. Take the trajectory of two strong companies in the public markets as an example. Emerald Expositions known…

Impact Media Summit Building Momentum

Impact Media Summit Building Momentum

Dirty Kanza will be the 5th annual event of a CrankTank’s Impact series. Previously held twice in Kona, Hawaii around the Ironman event, and twice in Sun Valley, Idaho, this…