What is Impact
Impact is a series of events providing the opportunity to interact one-on-one with key media, influencers and targeted audiences. Impact is the gateway to forming authentic relationships by providing those crucial touchpoints.
Why Impact Kona
Kona is where the triathlon world congregates and is the most iconic destination in the sport. It represents the pinnacle of achievement for all the competitors and provides the ideal setting for brands to get in front of media, influencers and consumers alike to highlight their latest innovations.
CrankTank curates both display touchpoints and lines up opportunities to tell brand stories to select international triathlon media.
Impact Kona Overview
Impact Kona is centered at the heart of the triathlon universe right on Ali’i Drive in Kailua. CrankTank does a takeover of the iconic Island Lava Java cafe, providing custom curated displays to connect with attending media and consumers.
The cafe also serves as the meeting point for a range of engagements. It serves as an excellent venue for consumer facing activations with sponsored athletes, as well as a prime location for hosting branded receptions and media touchpoints.
Impact Kona Programming
Impact Brand Suite
The Island Lava Java cafe on Ali’i Drive is the classic meeting places for triathletes visiting the Big Island and serves as CrankTank’s brand activation spot for the week of the World Championships. It is the best spot in Kona to get in front of the core triathlon audience.
Impact Product Launch Service
CrankTank has historic relationships within international endemic triathlon media and can give your innovations the jumpstart they need when you want to launch in Kona. Using Island Lava Java as a meeting point, we arrange presentation opportunities for you to deliver your brand message to the media who matter.
Impact Social Activation
Part of the week in Kona is bringing people together. Our brand suite and main touchpoint at Island Lava Java also serves as an ideal venue to host an industry mixer during the lead up to race day on Saturday or a send off party after the last competitor has crossed the finish line. Leave a lasting impression. Go big and then go home!