Ketchum, Idaho (May 22, 2018) CrankTank, consulting agency and presenter of the Impact media event series, has announced that it has sold all its e-bike opportunities and closed this sponsorship category of their Impact Sun Valley programming. The event kicks off with a welcome dinner at Power House bike boutique and eatery on June 25th, followed by two days of rides in and around Sun Valley, Idaho the 26-27th.
Brose, German manufacturer of electric motors for multiple genres of e-bikes, has signed on as the official power plant sponsor of Impact Sun Valley. The brand will also be a presenting topic sponsor during the e-bike panel discussion of the People for Bikes Draft Meetup that caps the two days of Impact activities.
The Swiss brand and e-bike manufacturer BMC has also committed to attending Impact Sun Valley. They join Specialized in providing e-MTBs for editors to test on OHV-legal singletrack. These rides will serve to highlight both the capabilities and limitations of the bikes, helping to further inform the developing discussions about e-MTB access.
“Our intention in hosting Impact has always been to highlight the products and trends that media, consumers and industry folks are the most eager to explore,” said CrankTank Vice President Adrian Montgomery. “Selling out the e-bike portion of our programming just reaffirms what we thought from the start–this is the fastest growing category in the bike market right now, and one that people want to know more about.”
Limited brand sponsor positions remain in spite of e-bike selling out. Acoustic bike opportunities in both mountain and gravel bike categories are still available. The mountain bike programming includes riding the new lift-served trails at Sun Valley Resort and the stacked-loop singletrack trail system at Galena Lodge. One of the segments included in Rebecca Rusch’s Private Idaho Queen’s Stage Race last year will serve as the setting for the gravel programming.
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