What is Impact

Impact is a series of events providing the opportunity to interact one-on-one with key media, influencers and targeted audiences. Impact is the gateway to forming authentic relationships by providing those crucial touchpoints.

Why Impact Sun Valley

Sun Valley, Idaho is a serenely beautiful setting and provides a stage for singular experiences insulated from much of the noise of modern life. Free from distractions, brands and influencers can interact freely and openly about products and emerging trends.

Sun Valley is a mountain bike playground. With hundreds of miles of motorized-legal singletrack, the area is fertile ground for the growing e-MTB discussion.

Idaho is a sparsely populated state distinguished by high desert plateau and rugged mountains. With an abundance of backcountry roads, it is the perfect setting to explore the potential of all terrain road riding.

Impact Sun Valley Overview

Impact Sun Valley provides you with an easy, plug-and-play solution to gain access to top level editors from major online titles and print publications. We’ve gathered them in one place and arranged accommodation options, meals and social events so you can step into a turn key setting. Use your time talking to and riding with editors, gaining valuable exposure for your products and establishing meaningful relationships that will open doors now and in the future.

  • Planned rides with shuttles and licensed guides
  • Mountain bike singletrack, lift-served flow trails, and allroad riding on pavement and gravel
  • Hotel accommodations in Sun Valley’s finest hotel properties
  • Scheduled meals including continental breakfast, lunch and group dinners
  • Airport shuttle and in-town ground transportation

Impact Sun Valley Programming

Sun Valley Singletrack

Sun Valley is home to hundreds of miles of singletrack, and is revered by mountain biking aficionados as a true bucket list riding destination. A large portion of this trail inventory is e-bike friendly, opening the door for pedal-assisted adventures, as well as lift-served flow trails for the ultimate in ‘assisted’ riding.

All Terrain Road

The Wood River Valley is home to a broad range of ‘road’ riding. It hosted the HP Women’s Challenge UCI stage race a generation ago, and is home to Rebecca’s Private Idaho gravel event today. Additionally, the Valley’s bike path system provides miles of silky smooth pedaling. 

Impact Media Summit Daily Itineraries

June 18, 2019

  • Hotel check in
  • 6:00 Welcome Dinner
  • 8:00 Announcements

June 19, 2019

  • 7:00 – 8:00 Breakfast and Announcements
  • 8:00 – 10 Presentations
  • 10:00 Scheduled ride
  • Lunch
  • 2:00 Scheduled ride
  • 6:00 Happy Hour
  • 7:00 Dinner

June 20, 2019

  • 7:00 – 8:00 Breakfast and Announcements
  • 8:00 – 10:00 Presentations
  • 10:00 Scheduled Ride
  • Lunch 
  • 2:00 Scheduled Ride
  • 6:00 Happy Hour
  • 7:00 Dinner

*Itineraries subject to change based on local trail conditions

Introducing Outerbike

Impact Sun Valley has partnered with Outerbike to add a consumer element on the tail end of the media summit, June 21-23rd. The appeal of introducing editors to new products is a draw in itself, but the bonus of then being able to unveil these same products for the buying public at the same venue only days apart is a huge win and increase the value of attending Impact Sun Valley. This is especially crucial in our current ‘buy now’ direct-to-consumer economy that is driven by nearly instantaneous digital journalism and crowd sourced reviews.