From 2004-2013 I was Marketing/PR Director for SCOTT Sports, USA. We relaunched and repositioned the brand in the bike market. I oversaw brand advertising, web strategy, creative, content, sponsorship, events, social and PR. I worked with the global sales and product teams to introduce many groundbreaking, successful products.
I managed sales and service for brick and mortar retailers prior to joining Cannondale in 1999. There I worked in marketing and team management. We had many successful sports marketing programs that I was fortunate to work on. I created content for retailer education programs and regional workshops to support proprietary components brands HeadShok and CODA. I worked on the PR team doing product seeding and media relations.