Adrian Montgomery

Adrian Montgomery

Adrian Montgomery.


Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

In 2014 I joined Verde Brand Communications as Director of Client Services where I focused on offering PR, Content and Social products to Bike brands. Having experience as an integrated brand strategist I developed marketing and paid media services for the agency to compliment their traditional PR and Social offering. During this time I served as Strategic Lead to amazing bike, powersports, electronics and outdoor brands while directing the agency PR, Social and Content teams for clients.

In 2013 I was Brand Manager for, Competitive Cyclist and sister brands. I enjoyed working in Specialty eCommerce Retail with a top-notch team. I managed the Creative department, Sports Marketing, Brand and Social teams. I directed branded giving and developed employee perks for the HR dept.

From 2004-2013 I was Marketing/PR Director for SCOTT Sports, USA. We relaunched and repositioned the brand in the bike market. I oversaw brand advertising, web strategy, creative, content, sponsorship, events, social and PR. I worked with the global sales and product teams to introduce many groundbreaking, successful products.

I managed sales and service for brick and mortar retailers prior to joining Cannondale in 1999. There I worked in marketing and team management. We had many successful sports marketing programs that I was fortunate to work on. I created content for retailer education programs and regional workshops to support proprietary components brands HeadShok and CODA. I worked on the PR team doing product seeding and media relations.


  • Marketing Strategy
  • Communications
  • Digital Marketing
  • eCommerce


15 Years of Senior Management Experience

Earned Media
Digital Advertising
Social Media Marketing
Content Marketing
eCommerce Marketing

Verde Brand Communications - Director of Client Services | 2014-2016

– Public Relations
– Integrated Marketing Strategy
– Content Marketing Strategy
– Social Media Marketing Strategy
– Creative Strategy
– Paid Media Strategy
– Budget and Planning
– Events
– Sales - Director of Brand Marketing | 2013-2014

– Brand Strategy (Backcountry, Competitive Cyclist + Sister Brands)
– eCommerce Marketing
– Employee Perks and Benefits
– Paid Media Strategy
– Event Strategy
– Content Marketing Strategy
– Affiliate Marketing Strategy (Influencer and Publisher)
– Digital Marketing Strategy
– Communications Strategy
– Creative Dept Manager

SCOTT Sports - Director of Marketing and Public Relations | 2004-2013

– Marketing Strategy (Global)
– Communications
– Go-to-Market Strategy
– Sports Marketing
– Content Marketing
– Web Strategy
– Social media Strategy
– Email Strategy
– B2B Channel Marketing
– Strategic Partnerships

Cannondale - Marketing and Team Management | 1999-2004

– Team Management
– Sports Marketing
– Media Relations
– National Event Management
– Technical Education Programming
– Suspension Technician
– R&D (HeadShok / CODA Division)