Meet the Team

Scott Montgomery: CEO & Founder

Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions.

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Adrian Montgomery: CTO & Co-Founder

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

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Nowel Pawliw: Creative Director

With a degree in Graphic Design, Nowel has gained experience working for web and print design studios across the continent. He pursued his dream of working in the action-sports industry by freelancing in Southern California for Crank Brothers.

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Lars-Erik Johnson

Nate Hoff: Account Executive - Growth Marketing

I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.

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Anna Howard

Anna Howard: Account Manager - Growth Marketing

I grew up in Salt Lake City, Utah getting to explore the great outdoors for my entire life. I love to ski, hike, fish (however I am still a beginner), and am just starting to learn the ins and outs of the biking world. 

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Mark Jordan: Account Executive - PR

Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.

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Lars-Erik Johnson

Lars-Erik Johnson: Account Executive - Growth Marketing

I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.

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Tim Akers

Caden Burross: Account Executive - Growth Marketing

My personal journey and professional experience have allowed me to give voice to brands, grow their digital presence, and deliver exceptional products in the online and e-commerce space.  

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Becca Giannini: Account Manager - Social Media Marketing

Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.

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Kristian Whittaker

Nick Montee: Account Manager - Growth Marketing

I attended the University of Wisconsin-Milwaukee where I graduated with a Marketing degree. Combining this degree with my passion and knowledge of the cycling industry allowed me to pursue a career where I could stay close to the activities I love.

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Andrew Graves: Project Manager

Armed with a degree is in engineering I reapplied myself in the outdoor industry via CrankTank. I have always had an appreciation for endurance sports and the gear along with them after cross country skiing for thirteen years.

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Joseph Adorante: Graphic Designer

Originally from California, Joseph not only brings an interest in the outdoors, but in the products used in the space as well. He is intrigued by how brands choose to represent themselves visually, and the process that they take to come to that conclusion, having a great appreciation for companies that are effortlessly authentic and genuine. 

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Kristian Whittaker

Katie Davis: Account Coordinator - Public Relations

Katie excels in Public Relations with an emphasis on winter sports and the outdoor industry. A graduate of the University of Colorado Boulder.

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Tim Akers


Tim is an experienced search engine optimization (SEO) specialist focused on getting brands the best organic search results. He is highly skilled in search engine marketing (SEM) via digital display and social advertising.

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Erika Shane: ACCOUNTING & AR

From the beaches in Brazil to the mountains in Idaho. Erika manages payables, receivables and accounting for our Company. She has more than 15 years of experience and has been a friend of the company for many years.

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