Meet the Team

Scott Montgomery: CEO & Founder

Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions.

Read More about Scott 

Adrian Montgomery: CTO & Co-Founder

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

Read more about Adrian

Cole Casperson

Cole Casperson: CFO, Amazon Director

Cole spent a decade in the Ski Industry, becoming the Director of Business Development at Sun Valley Resort before scratching that entrepreneurial itch to spend another ten years as Partner, CFO/COO of a successful outdoor apparel firm.

Read more about Cole

Lars-Erik Johnson

Nate Hoff: Account Executive - Growth Marketing

I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.

Read more about Nate 

Anna Howard

Anna Howard: Account Manager - Growth Marketing

I grew up in Salt Lake City, Utah getting to explore the great outdoors for my entire life. I love to ski, hike, fish (however I am still a beginner), and am just starting to learn the ins and outs of the biking world. 

Read More about Anna Howard →

Mark Jordan: Account Executive - PR

Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.

Read More about Mark 

Lars-Erik Johnson

Lars-Erik Johnson: Account Executive - Growth Marketing

I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.

Read more about Lars-Erik

Tim Akers

Caden Burross: Account Executive - Growth Marketing

My personal journey and professional experience have allowed me to give voice to brands, grow their digital presence, and deliver exceptional products in the online and e-commerce space.

Read More about Caden Burross→

Becca Giannini: Account Manager - Social Media Marketing

Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.

Read More about Becca 

Kristian Whittaker

Nick Montee: Account Manager - Growth Marketing

I attended the University of Wisconsin-Milwaukee where I graduated with a Marketing degree. Combining this degree with my passion and knowledge of the cycling industry allowed me to pursue a career where I could stay close to the activities I love.

Read More about Nick

Andrew Graves: Project & Account Manager

Armed with a degree is in engineering I reapplied myself in the outdoor industry via CrankTank. I have always had an appreciation for endurance sports and the gear along with them after cross country skiing for thirteen years.

Read More about Andrew


Scotty Peck: Account Coordinator, Growth Marketing

Scotty finished Utah Valley University with a marketing degree and a love of the outdoors having already started an outdoor brand while in university.

Read More about Scotty

Tim Akers

Tim Akers: SEO/SEM DIrector

Tim is an experienced search engine optimization (SEO) specialist focused on getting brands the best organic search results. He is highly skilled in search engine marketing (SEM) via digital display and social advertising.

Read More about Tim Akers

Nowel Pawliw: Creative Director - Creative Services Project Manager

With a degree in Graphic Design, Nowel has gained experience working for web and print design studios across the continent. He pursued his dream of working in the action-sports industry by freelancing in Southern California for Crank Brothers.

Read More about Nowel