Meet the Team

Scott Montgomery – CEO & Founder

I have over three decades of experience in the bike and outdoor industries. Most recently I was CEO of Reynolds Cycling, where we orchestrated a simplified, diversified product strategy that lead to growth and a merger with Hayes Performance Systems in late 2018.

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Adrian Montgomery – CTO & Co-Founder

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

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Lars-Erik Johnson

Lars-Erik Johnson – Account Executive & Growth Marketer

I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.

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Mark Jordan – Account Executive & PR

Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.

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Taylor Sundali – Manager Web Development

Most of my professional background is based in startup companies. In 2013, I was selected for a startup fellowship program called Venture for America. From there, I worked at two startup companies in Detroit Michigan, and started my own based in Philly that I ran for three years.

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Lars-Erik Johnson

Nate Hoff – Account Executive & Growth Marketer

I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.

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Nowel Pawliw – Creative Director & Graphic Designer

With a degree in Graphic Design, Nowel has gained experience working for web and print design studios across the continent. He pursued his dream of working in the action-sports industry by freelancing in Southern California for Crank Brothers.

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Erin Demarco – Account Manager & Growth Marketer

Erin has 7 years of in-house & agency digital and content marketing experience for e-commerce lifestyle & media brands. She is a deeply curious, data driven systems thinker who approaches all aspects of her work strategically.

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Erika Shane – Bookkeeper & AR

From the beaches in Brazil to the mountains in Idaho. Erika manages payables, receivables and accounting for our Company. She has more than 15 years of experience and has been a friend of the company for many years.

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Becca Giannini – Account Manager / Brand COmmunication

Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.

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