Meet the Team
Scott Montgomery – CEO & Founder
Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions.
Adrian Montgomery – CTO & Co-Founder
Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.
Lars-Erik Johnson – Account Executive & Growth Marketer
I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.
Mark Jordan – Account Executive & PR
Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.
Taylor Sundali – Manager Web Development
Most of my professional background is based in startup companies. In 2013, I was selected for a startup fellowship program called Venture for America. From there, I worked at two startup companies in Detroit Michigan, and started my own based in Philly that I ran for three years.
Nate Hoff – Account Executive & Growth Marketer
I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.
Nowel Pawliw – Creative Director
With a degree in Graphic Design, Nowel has gained experience working for web and print design studios across the continent. He pursued his dream of working in the action-sports industry by freelancing in Southern California for Crank Brothers.
Becca Giannini – Account Manager / Brand COmmunication
Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.
Anna Howard - Content Manager, Account Coordinator, Growth Marketer
I grew up in Salt Lake City, Utah getting to explore the great outdoors for my entire life. I love to ski, hike, fish (however I am still a beginner), and am just starting to learn the ins and outs of the biking world.
Kristian Whittaker - Account Manager, Growth Marketer
A recent UW graduate, Kristian spends his free time backpacking, snowboarding, and climbing. As a half Austrian and son of professional skiers and climbers, you could say he’s pretty comfortable in the mountains.