Meet the Team
Scott Montgomery: CEO & Founder
Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions.
Adrian Montgomery: CTO & Co-Founder
Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.
Cole Casperson: CDO/Chief Data Officer
Nate Hoff: Account Executive - Growth Marketing
I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.
Anna Howard: Account Executive - Growth Marketing
I grew up in Salt Lake City, Utah getting to explore the great outdoors for my entire life. I love to ski, hike, fish (however I am still a beginner), and am just starting to learn the ins and outs of the biking world.
Mark Jordan: Account Executive - PR
Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.
Lars-Erik Johnson: Account Executive - Growth Marketing
I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.
Nick Montee: Account Executive - Growth Marketing
I attended the University of Wisconsin-Milwaukee where I graduated with a Marketing degree. Combining this degree with my passion and knowledge of the cycling industry allowed me to pursue a career where I could stay close to the activities I love.
Becca Giannini: Account Manager - Social Media Marketing
Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.
Susanne Pfrengle: Managing Director, CrankTank Europe
Susanne serves as the Managing Director of CrankTank Europe, overseeing the company’s strategic initiatives from Innsbruck, Austria. Her previous role as Outdoor Vertical/Business Unit Manager at Internetstores provided her with robust e-commerce retail experience in Europe, making her an ideal leader to drive CrankTank’s growth and operations in this market.
Scotty Peck: Head of Amazon Services, Growth Marketing
In the role of Head of Amazon Services, Scotty is at the forefront of innovating our approach to the Amazon marketplace. He continually explores new opportunities and implements cutting-edge strategies to optimize performance, enhance visibility, and position our clients for long-term success in the evolving e-commerce landscape.
Read More about Scotty→
Katie Middel: Client Success Manager
Katie grew up in the outdoor mecca of Hood River, OR, where she developed a passion for recreation, including mountain biking, snowboarding, kiteboarding, and horseback riding.