Meet the Team

Scott Montgomery: CEO & Founder

Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions.

Adrian Montgomery: CTO & Co-Founder

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

Cole Casperson: CDO/Chief Data Officer

Cole spent a decade in the Ski Industry, rising to Director of Business Development at Sun Valley Resort before scratching that entrepreneurial itch to spend another ten years as Partner & COO of a successful outdoor apparel firm.

Nate Hoff: Account Executive - Growth Marketing

I started in the bike industry the same way as most self-proclaimed bike nerds…sweeping shop floors. Throughout middle school and high school, I worked at bikes shops, learning the basics of the industry and funding my travels to Bike Trials competitions.

Anna Howard: Account Executive - Growth Marketing

I grew up in Salt Lake City, Utah getting to explore the great outdoors for my entire life. I love to ski, hike, fish (however I am still a beginner), and am just starting to learn the ins and outs of the biking world.

Mark Jordan: Account Executive - PR

Bike PR Specialist with an excellent technical background. Well versed in Sports Marketing, Content Creation, Product Launches, Social Media Marketing, Event Management, and Branding.

Lars-Erik Johnson: Account Executive - Growth Marketing

I’ve always enjoyed being outdoors pursuing an active lifestyle. Whether it’s skiing, riding bikes, trail running, or savoring magical moments in the mountains, these are the experiences which ground me and bring authenticity to my work in the bike and outdoor industry.

Nick Montee: Account Executive - Growth Marketing

I attended the University of Wisconsin-Milwaukee where I graduated with a Marketing degree. Combining this degree with my passion and knowledge of the cycling industry allowed me to pursue a career where I could stay close to the activities I love.

Becca Giannini: Account Manager - Social Media Marketing

Becca is a brand communication specialist with over 10 years of digital marketing and PR experience in the endurance sport industry. As an elite gymnast, diving into endurance sports wasn’t a natural progression, but after her sister became a professional triathlete nearly a decade ago, she had found herself as a marketing specialist in the niche market.

Susanne Pfrengle: Managing Director, CrankTank Europe

Most recently Susanne has been the Outdoor Vertical/Business Unit Manager for Internetstores, where she has gained additional experience on the retail end of e-commerce. Susanne joins CrankTank to head up the company’s European subsidiary in beautiful Innsbruck, Austria.

Scotty Peck: Account Manager - Growth Marketing & Amazon Management

I specialize in building and managing Shopify sites, executing Klaviyo email marketing strategies, and optimizing Amazon Seller accounts.
Read More about Scotty→

Katie Middel: Client Success Manager

Katie grew up in the outdoor mecca of Hood River, OR, where she developed a passion for recreation, including mountain biking, snowboarding, kiteboarding, and horseback riding.