Strategy and Account Management the Future-Proofs Your Brand

In order to be visible on the open web and discoverable on AI platforms, you need to evolve how you manage your store content, your data feeds and enact processes to track AI visibility. Our tiered structure provides an affordable, transparent way for you to harness the emerging opportunity. Ignoring AI visibility is no longer an option given how many people are using it to shop and discover brands and products today.

Retrieval Evaluation and Agentic Commerce Health

In order to be visible on the open web and discoverable on AI platforms, you need to evolve how you manage your store content, your data feeds, and enact processes to track AI visibility. Ignoring AI visibility is no longer an option, given how many people are using it to shop and discover brands and products today.

Future-proofing your digital presence requires a strategic roadmap as classic Search Engines lose more and more ground to the Generative Engines of AI. The competitive landscape in AI and the training protocols of their models mean that there has never been a better time for authentic, experienced brands to rise above their competitors.

Innovative Retention Strategies Tailored for Your Brand

Our fluency in the space gives us a unique ability to take the customer data and put it into action. Using Klaviyo’s customer data platform and email marketing, we can trigger unique flows that provide incremental revenue and/or build new funnels. This gets even more powerful as our domain expertise lets us ingest the ensuing data alongside the other channel data we get from Amazon, Google, or whatever other elements we are managing.

Strategy and Account Management Unique to Your Brand

Our performance-oriented media mix model was created by expert digital marketers who are fluent in the Outdoor / Active Lifestyle market. It’s purpose-built for the demands of today’s omnichannel world, helping you get the most from every channel and the entire funnel. Our focus is on ROAS-driven strategies that include paid search, shopping, dynamic display, and paid social. We also specialize in powerful activations like remarketing and building custom audiences to maximize your return on ad spend.

Amazon Strategy Tailored to Your Brand

Regardless of the service level you fall under, we offer a transparent end-to-end Amazon Seller Central Solution. Whether it’s their latest regulations, or new AI-shopping optimizations, our team stays abreast of the constant changes for you. Critically, your brand presence will not change: As a multi-channel agency, we know that a good Amazon growth strategy is a holistic growth strategy for all channels. Instead of channel conflict, a well-positioned presence on Amazon creates a virtuous cycle with your direct eCommerce and Retail operations  Learn More

Earned Media Strategy that Delivers Results

CrankTank delivers strategic Public Relations services for the Bicycle, Outdoor, Powersports, and Wintersports Markets across North America. We bring the discipline and diligence to strengthen your brand communications, drive earned media, and secure impactful coverage. Learn more.

Graphic and Motion Design for Digital Advertising

Our tiered approach provides the right blend of high-quality static and engaging motion ads to support your brand through every phase of the customer journey.

Investing in creative means investing in your brand, ensuring your products and services are presented effectively to the right people, on the right platforms, at the right time. We provide a monthly retainer for routine static and motion ads on Meta and Google, and custom quotes for more complex projects like photo and video shoots, 3D photography, HTML5s, branding, website landing pages, etc.

Fruitful online sales are predicated on a smoothly functioning digital platform. When it comes to your company’s website, the user experience, merchandising, SEO, and all the minutiae that add up to successfully growing your brand’s sales online are our specialty. 

Reporting is key to measuring success. We build a custom dashboard for each of our clients to put all the key data they need to monitor progress in a single place. Whether you’re most focused on traffic, conversion, or other sales metrics, we aggregate your key data points and deliver them to your inbox every day.