Adrian Montgomery Scroll to Learn More CTO & Co-Founder

Adrian Montgomery

Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. Skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding.

In 2014 I joined Verde Brand Communications as Director of Client Services where I focused on offering PR, Content and Social products to Bike brands. Having experience as an integrated brand strategist I developed marketing and paid media services for the agency to compliment their traditional PR and Social offering. During this time I served as Strategic Lead to amazing bike, powersports, electronics and outdoor brands while directing the agency PR, Social and Content teams for clients.

In 2013 I was Brand Manager for Backcountry.com, Competitive Cyclist and sister brands. I enjoyed working in Specialty eCommerce Retail with a top-notch team. I managed the Creative department, Sports Marketing, Brand and Social teams. I directed branded giving and developed employee perks for the HR dept.

From 2004-2013 I was Marketing/PR Director for SCOTT Sports, USA. We relaunched and repositioned the brand in the bike market. I oversaw brand advertising, web strategy, creative, content, sponsorship, events, social and PR. I worked with the global sales and product teams to introduce many groundbreaking, successful products.

I managed sales and service for brick and mortar retailers prior to joining Cannondale in 1999. There I worked in marketing and team management. We had many successful sports marketing programs that I was fortunate to work on. I created content for retailer education programs and regional workshops to support proprietary components brands HeadShok and CODA. I worked on the PR team doing product seeding and media relations.

Adrian’s Expertise

Marketing Strategy

Digital Marketing

eCommerce

Communications

Qualifications

15 years of senior management experience

  • EARNED MEDIA 73% 73%
  • DIGITAL ADVERTISING 85% 85%
  • SOCIAL MEDIA MARKETING 80% 80%
  • CONTENT MARKETING 66% 66%
  • ECOMMERCE MARKETING 89% 89%

Work History

CANNONDALE – MARKETING AND TEAM MANAGEMENT | 1999-2004

– Team Management – Sports Marketing – Media Relations – National Event Management – Technical Education Programming – Suspension Technician – R&D (HeadShok / CODA Division)

SCOTT SPORTS – DIRECTOR OF MARKETING AND PUBLIC RELATIONS | 2004-2013

– Marketing Strategy (Global) – Communications – Go-to-Market Strategy – Sports Marketing – Content Marketing – Web Strategy – Social media Strategy – Email Strategy – B2B Channel Marketing – Strategic Partnerships

BACKCOUNTRY.COM – DIRECTOR OF BRAND MARKETING | 2013-2014

– Brand Strategy (Backcountry, Competitive Cyclist + Sister Brands) – eCommerce Marketing – Employee Perks and Benefits – Paid Media Strategy – Event Strategy – Content Marketing Strategy – Affiliate Marketing Strategy (Influencer and Publisher) – Digital Marketing Strategy – Communications Strategy – Creative Dept Manager

VERDE BRAND COMMUNICATIONS – DIRECTOR OF CLIENT SERVICES | 2014-2016

– Public Relations – Integrated Marketing Strategy – Content Marketing Strategy – Social Media Marketing Strategy – Creative Strategy – Paid Media Strategy – Budget and Planning – Events – Sales