Cole spent a decade in the Ski Industry, becoming the Director of Business Development at Sun Valley Resort before scratching that entrepreneurial itch to spend another ten years as Partner, CFO/COO of a successful outdoor apparel firm. He’s been recongnized for, and knows first hand the importance of, harnessing your product structure, your technology stack, and brand ideals into an Operations asset that empowers your DTC strategy. A licensed CPA, he developed the Subsidiary USA model we are now offering, and also leads our Amazon team.