Cranktank Blog
CrankTank team enjoying local Cat Powder Skiing
Expanding Your Shopify E-commerce Store from the US to Europe
Growing Internationally Since we established our European Operation, we have had the privilege of helping clients take their Shopify Plus stores global, particularly focusing on Europe. Expansion of your US-based e-commerce presence into the European market has...
The More Things Change – The Better Our Strategy Performs
INTEGRATED D2C APPROACH WITH AMAZON We are seeing the opportunity to leverage the two major D2C channels in the USA by implementing our unique strategy that enables the brand to realize sales increase on both channels via a unified approach. AMAZON ACHIEVING...
What We Learned in 2023…
HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
Supercharge your BFCM Strategy with an Integrated, Multichannel Approach
CrankTank BFCM Promo This BFCM we are running a promotion of our own; Buy three Integrated Digital Creative campaigns and get 10% off. Most suppliers are running AT LEAST three promo’s in November starting with an early Nov promo to leverage the earlier shopping...
CrankTank Expands E-Commerce and Digital Strategy Services to Europe
The agency welcomes Susanne Pfrengle as Managing Director and is opening an office in Innsbruck, AustriaInnsbruck, Austria - October 9, 2023 – CrankTank, a digital marketing and e-commerce strategy agency, is pleased to announce the formation of an office in...
Cyber Week Preparedness Checklist
For many merchants, it seems as though Black Friday kicked off in July. The frenzy of markdowns to generate revenue has been prevalent throughout the Bike, Outdoor and Wintersport markets. For the more traditional BFCM time, all indicators point to another strong...
Crankworx 2023 – The CrankTank Report
Crankworx Whistler is iconic. There’s no bigger show on earth as it relates to the freeride movement. I was fortunate enough to be at the first Joyride back in 2003 when it was part of the Whistler Summer Gravity Fest. Then, I started making pilgrimages to the...
The 2023 CrankTank Cat Ski Day
At CrankTank, we enjoy the Bike, Outdoor and Wintersport markets we serve. Each year we take a day off from Digital Marketing and enjoy some time in the Backcountry skiing and snowboarding on our annual Cat Ski day. It's not only a great time to get to know your...
KABOOM – ‘22 D2C Sales Go Out in Style
Our “Super 6” D2C sales clients had a fantastic Q4 with 208%-122%-100%-93%-35%-34% Year-Over-Year growth respectively. LOOKING AT Q4 D2c Sales IN DETAIL The consumer continues to spend online. We had expected the market to cool but the recession be damned… ...
A November to Remember
We were super pleased to see all of our clients excel for Cyber November! Our top performers saw growth of 614% - 201% - 86% - 68% - 51% respectively and all had record months in November. These five brands alone added up to over $1,250,000 in turnover for the month....