Cranktank Blog

Back to reality

Back to reality

BALANCE YOUR CHANNELS - D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your brand...

E-Mobility – 1 Trillion Dollar Opportunity

E-Mobility – 1 Trillion Dollar Opportunity

BLC + SOC SUMMIT TAKEAWAYS We were pleased to attend both the Bicycle Leadership Conference presented by People for Bikes and The Summit presented by Life Time and Sea Otter Classic. Adrian attended the BLC, I attended The Summit. So what did we learn? Fox Racings...

Big S Makes the DTC Move

Big S Makes the DTC Move

We were not the least bit surprised to see Specialized take the plunge. Mike Sinyard was raised in the NoCal-Silicon Valley-hood and he has admired the likes of Jobs and other tech executives for decades. He is extremely competitive and when one of his many x-leaders...

Three ways to Navigate the Digital Metaverse

Three ways to Navigate the Digital Metaverse

Facebook is rebranding to Meta, short for Metaverse. What will it take to win on this platform in the new Metaverse? Consider the value of Facebook to your Business Have you spent years cultivating a following that you must now pay to reach on Meta? This can be a...

Inflation Settles in…Why should you care?

Inflation Settles in…Why should you care?

INFLATION - We all see it oozing here, there, and everywhere.  The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID).  Eating dinner out and tipping is...

Rolling, Rolling, Rolling

Rolling, Rolling, Rolling

Q1 - WELL IT JUST BLEW US AWAY - AGAIN Our clients saw record growth again in the first quarter of 2021. Year-over-year results were up as much as 500% for one of our digital clients, to a rock solid 37% growth for one of our most ‘digitally mature’ clients. We...

Planning for 2021, lessons learned in 2020

Planning for 2021, lessons learned in 2020

DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...

What’s ahead this Fall?

What’s ahead this Fall?

DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge…