Cranktank Blog
CrankTank team enjoying local Cat Powder Skiing
The 2023 CrankTank Cat Ski Day
At CrankTank, we enjoy the Bike, Outdoor and Wintersport markets we serve. Each year we take a day off from Digital Marketing and enjoy some time in the Backcountry skiing and snowboarding on our annual Cat Ski day. It's not only a great time to get to know your...
KABOOM – ‘22 D2C Sales Go Out in Style
Our “Super 6” D2C sales clients had a fantastic Q4 with 208%-122%-100%-93%-35%-34% Year-Over-Year growth respectively. LOOKING AT Q4 D2c Sales IN DETAIL The consumer continues to spend online. We had expected the market to cool but the recession be damned… ...
A November to Remember
We were super pleased to see all of our clients excel for Cyber November! Our top performers saw growth of 614% - 201% - 86% - 68% - 51% respectively and all had record months in November. These five brands alone added up to over $1,250,000 in turnover for the month....
Cyber Week Preparedness Checklist
Black Friday Cyber Monday (BFCM) is near, here's what you need to do to prepare for success Performance Advertising and Paid Social We are requesting that each client go into Google Ads and Meta Ads payment methods and check your current funding sources. Check...
Sales Growth in a Slowing Economy
STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth. US retail...
Back to reality
BALANCE YOUR CHANNELS - D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your brand...
E-Mobility – 1 Trillion Dollar Opportunity
BLC + SOC SUMMIT TAKEAWAYS We were pleased to attend both the Bicycle Leadership Conference presented by People for Bikes and The Summit presented by Life Time and Sea Otter Classic. Adrian attended the BLC, I attended The Summit. So what did we learn? Fox Racings...
Big S Makes the DTC Move
We were not the least bit surprised to see Specialized take the plunge. Mike Sinyard was raised in the NoCal-Silicon Valley-hood and he has admired the likes of Jobs and other tech executives for decades. He is extremely competitive and when one of his many x-leaders...
Three ways to Navigate the Digital Metaverse
Facebook is rebranding to Meta, short for Metaverse. What will it take to win on this platform in the new Metaverse? Consider the value of Facebook to your Business Have you spent years cultivating a following that you must now pay to reach on Meta? This can be a...
Inflation Settles in…Why should you care?
INFLATION - We all see it oozing here, there, and everywhere. The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID). Eating dinner out and tipping is...