Cranktank Blog
CrankTank team enjoying local Cat Powder Skiing
What We Learned in 2023…
HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
Supercharge your BFCM Strategy with an Integrated, Multichannel Approach
CrankTank BFCM Promo This BFCM we are running a promotion of our own; Buy three Integrated Digital Creative campaigns and get 10% off. Most suppliers are running AT LEAST three promo’s in November starting with an early Nov promo to leverage the earlier shopping...
CrankTank Expands E-Commerce and Digital Strategy Services to Europe
The agency welcomes Susanne Pfrengle as Managing Director and is opening an office in Innsbruck, AustriaInnsbruck, Austria - October 9, 2023 – CrankTank, a digital marketing and e-commerce strategy agency, is pleased to announce the formation of an office in...
Cyber Week Preparedness Checklist
For many merchants, it seems as though Black Friday kicked off in July. The frenzy of markdowns to generate revenue has been prevalent throughout the Bike, Outdoor and Wintersport markets. For the more traditional BFCM time, all indicators point to another strong...
Crankworx 2023 – The CrankTank Report
Crankworx Whistler is iconic. There’s no bigger show on earth as it relates to the freeride movement. I was fortunate enough to be at the first Joyride back in 2003 when it was part of the Whistler Summer Gravity Fest. Then, I started making pilgrimages to the...
The 2023 CrankTank Cat Ski Day
At CrankTank, we enjoy the Bike, Outdoor and Wintersport markets we serve. Each year we take a day off from Digital Marketing and enjoy some time in the Backcountry skiing and snowboarding on our annual Cat Ski day. It's not only a great time to get to know your...
KABOOM – ‘22 D2C Sales Go Out in Style
Our “Super 6” D2C sales clients had a fantastic Q4 with 208%-122%-100%-93%-35%-34% Year-Over-Year growth respectively. LOOKING AT Q4 D2c Sales IN DETAIL The consumer continues to spend online. We had expected the market to cool but the recession be damned… ...
A November to Remember
We were super pleased to see all of our clients excel for Cyber November! Our top performers saw growth of 614% - 201% - 86% - 68% - 51% respectively and all had record months in November. These five brands alone added up to over $1,250,000 in turnover for the month....
Sales Growth in a Slowing Economy
STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth. US retail...
Back to reality
BALANCE YOUR CHANNELS - D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your brand...