I attended the University of Wisconsin-Milwaukee where I graduated with a Marketing degree. Combining this degree with my passion and knowledge of the cycling industry allowed me to pursue a career where I could stay close to the activities I love. Having served time within the bike world in marketing, service areas, sales floors, bike parks, and various other roles, I have developed a strong understanding of the industry from the consumer level to oem. When not riding my bike, I am likely spending time either snowboarding, skateboarding, riding moto, or tinkering with any of these items in my garage.