Scott has over three decades of experience in the bike, outdoor and winter sports industries. He has worked with Reynolds, Nutcase, Club Ride, SCOTT Sports and Cannondale in senior leadership positions. CrankTank was formed in 2016 to provide CEO consulting, marketing strategy, digital marketing expertise and succession planning to growing companies. With an experienced and dedicated, staff CrankTank serves brands in search of outstanding marketing, increased sales, higher margins, leading to sustained increased profitability. Think+Crank™
Scott’s Expertise
Senior Management
International Business Expansion
Financial Planning
E-Commerce & Traditional Marketing
Brand Building & Authenticity
Investor Relations
Recent Ventures
From 2012 to 2015, I was the CEO of Club Ride Apparel. When I started with the company, it was a small start up. We took the company to the next level by improving products, hiring key staff, and organizing bank and private equity financing to support 13.5X times sales growth by the time I left.
In 2004, I joined Scott Sports to reintroduce Scott bikes to the US market. With our strong team, sales for Scott Bikes North America grew from zero to the largest product division (bike, ski, moto, outdoor, run) in the US. We added a global bike marketing strategy before the company CEO bought back the company.
Experience
Reynolds Cycling
CEO 2017 – 2019
Highlights as CEO of Reynolds
- Product Development: Implemented good, better, best product strategy
- Development of distribution channels, OEM, distributor, B2B, DTC
- Improved financial planning
- Improved company culture
- Managed and improved company sales process
- Streamlined operations across all departments.
Nutcase
CEO 2016 – 2017
Highlights as CEO of Nutcase
- Improved product planning
- Improved and streamlined investor strategy
- Functioned as the lead sales operations manager and improved sales planning and strategy
- Direction on new marketing and branding for the company
- Improved financial budgeting and banking
- International sales and subsidiary management
Club Ride
CEO 2012 – 2015
Highlights as CEO of Club Ride
- Rapid growth and addition of staff including CFO, Designer and Marketing
- Development of distribution channels
- Implemented and oversaw advisory board of industry veterans
- Budgeting process established
- Raised capital
- Formal BOD
- Rebranding
- Full sales force in bike and outdoor industries
- International trademarks and distribution established
Scott Sports USA
Founder 2004 – 2010
Highlights as Founder and CEO of Scott Sports
- Re-introduced Scott bike line to the United States
- Grew the division to over $20MM in revenue with over 700 dealers
- Hired staff and sales team for US office
- Developed branding guidelines for US market
- Involved in global product development
Cannondale
Co-President 2003
Highlights as Co-President
- Managed restructuring of bicycle division
- Returned company to profitability before emerging from chapter 11
- Created presentations to prospective buyers
- Co-developed SARP, 2004 Business Planning
Cannondale
Vice President Marketing 1994 – 1998
Highlights as Vice President
- Created and implemented global marketing plan
- Founded Volvo-Cannondale mountain bike racing team, Saeco-Cannondale road racing team
- Joined Cannondale Board of Directors, took Cannondale public
Cannondale
Founder and President Cannondale Japan 1991 – 1993
Highlights as Founder and President
- Founded Cannondale Japan, a sales, marketing and distribution company
- Started trading division to source and purchase components in Asia, increasing global gross margins
- Developed Asian distribution network
Cannondale
Founder and President Cannondale Europe 1991 – 1993
Highlights as Founder and President
- Founded Cannondale Europe, a sales, marketing and distribution in Netherlands
- Pro table within four months of starting the organization
- Grew to approximately 50% of sales parent company
Cannondale
Various Positions 1984 – 1989
Various positions here included customer service manager and director of purchasing.
Junior Development Cycling Foundation
Founder / President 1999 – 2000
Highlights as Founder and President of JDCF
- Recognized need for grassroots cycling development and executed on that need
- Created a foundation to develop junior cyclists
- Hired director to build the foundation
- Integrated foundation into USA cycling
Early Ventures
When I left in 1997, the company’s sales supported an IPO, and Cannondale was the premiere global bike brand. Later, I returned as co-president to help manage Cannondale’s restructuring.
My specialty is managing businesses. I build brands at a reasonable cost, raise funds when needed, locate the talent to innovate exciting product lines, and integrate eCommerce and Brick & Mortar sales for a seamless marketing plan.
No business grows without setbacks. I have experienced almost every difficult scenario a company can encounter. I am comfortable navigating challenging situations that require bank, BOD, and stakeholders all pulling together to return the company to health. CrankTank’s goal is to help companies make the best products, to find opportunities to improve sales, increase margins, and improve cash flow.
Education
Rollins College
Orlando, 1984
Major: Business Administration
Minor: Communications
Columbia University
Italy, 1989
Marketing Seminar
International School of Management
Paris, 1990
Finance
Harvard Business School
Boston, 1997 – 1998
President MBA Program