CrankTank™ will host its annual CrankTank Impact media influencer event June 20th-23rd during an eventful week in Sun Valley, Idaho. Finding a niche between convention center-style and private brand launch events, Impact aims at curating intimate experiences for brands to engage with select media to reveal new product innovations.

This summer, Sun Valley will be bustling with activity as NICA and Outerbike™ will also hold events in June. NICA will host their Annual Conference based at the Limelight Hotel on June 19th-22nd. NICA President Austin McInerny will lead discussion and training sessions, panels, roundtable conversations, and speak at Saturday night’s PeopleForBikes DRAFT event. PeopleForBikes Vice President Jenn Dice will also be in attendance to discuss the new Ride Spot™ app, which will help people find places to ride in their area as well as highlight the amazing trail network in Sun Valley.

The first annual Outerbike Sun Valley event is looking strong, starting on June 21st to kick off the 2019 Outerbike series with amazing trail, lift access, eBike access, and gravel riding options.


CrankTank’s Impact event has a distinguished lineup of editors attending and a solid mix of brands that will showcase innovative products from around the globe. The event has attracted media outlets like Global Cycling Network, Teton Gravity Research, Forbes, Pinkbike, Outside, with numerous product, cultural, and industry story lines. Singletracks, Dirt Rag, Singletrack World, Red Kite Prayer, Road Bike Action and Mountain Bike Action will also attend. 

At this time there is only one curated media ride experience sponsorship available and two Impact Passport branding segments. “The Impact media summit at Outerbike offers a unique way for brands to bring new products to market in this direct-to-consumer environment,” said CrankTank Vice President Adrian Montgomery. “By integrating brand communications across consumer and media facing events our brand participants can deepen the relationships with their customers and the media at the same touchpoint.”

Impact has proven to be an effective way for brands and media to engage by consolidating resources into a single event during what has become an extremely busy season. With Outerbike and NICA events happening on similar timelines, media, industry, and consumers will be able to better experience bike brands and components through Sun Valley’s amazing recreational community and trail network.

JUNE 20, 2019

Hotel check in

6:00 Happy Hour & Welcome Dinner

8:00 Announcements

JUNE 21, 2019

7:00 – 8:00 Breakfast & Announcements

8:00 – 10 Presentations

10:00 Scheduled ride

12:00 Lunch

2:00 Scheduled ride

6:00 Happy Hour

7:00 Dinner

JUNE 22, 2019

7:00 – 8:00 Breakfast & Announcements

8:00 – 10:00 Presentations

10:00 Scheduled Ride

12:00 Lunch

2:00 Scheduled Ride

5:00 Dinner

6:30 People for Bikes Draft Meetup

JUNE 23, 2019

7:00 – 8:00 Breakfast & Announcements

8:00 – 10:00 Presentations

10:00 Scheduled Ride

12:00 Lunch


For inquiries about upcoming Impact events please contact


About CrankTank™

Founded in 2016, CrankTank provides companies with the tools they need to reach their business goals. We offer CEO Consulting, Succession Planning, Marketing Strategy, Digital Marketing, eCommerce Strategy, Social Media and Content Marketing, Paid Media support.


Events in Sun Valley, Idaho and in Kailau-Kona, Hawaii, the company offers a unique setting in which we bring a curated approach to allow brands to interact with media and let them connect in an authentic setting around epic riding locations.