Planning for 2021, lessons learned in 2020

Planning for 2021, lessons learned in 2020

DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...
What’s ahead this Fall?

What’s ahead this Fall?

DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge $1.1 trillion in 2020. That’s an unprecedented acceleration from...
Where do we go from here?

Where do we go from here?

Q2 DTC + RETAIL SKYROCKET Who would have thought that an out-of-control pandemic would create an environment in which DTC sales of Outdoor products would be off the charts!  Bike, camping, hiking, camping, RV, motocross, fishing – if it happens outdoors in any place...
Change is hard, not adapting is harder

Change is hard, not adapting is harder

As we have all seen, the world is sometimes cruel, unfair and horrible. Take the trajectory of two strong companies in the public markets as an example. Emerald Expositions known to most as Interbike, Outdoor Retailer Summer and Snow, etc., has seen its market...
Here’s what you need to know about email marketing

Here’s what you need to know about email marketing

Is email in your top-three referral channels for 2020? If not, you may want to consider your current E-Commerce Strategy. Email is not dead, but the way we’ve been doing it in the past decade has evolved. Blasting contacts with impersonal messaging has led to low...