Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. The Club will ride Viathon’s newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world.

With a love for coffee and generating power, the Elite roster includes 2018 Dirty Kanza podium finisher James Walsh, super mom Emily Ure Lanter, April DeLayne Hart, Paul Stevenson, and Chris Bagg. The crew is excited to showcase the new G.1 bike this season and aiming for the podium at these events.

“We’re extremely proud to be representing Viathon Bicycles this season,” said James Walsh, Team Manager and Athlete for the Caffeine and Watts Club. “The G.1 is an amazing bike at a great price, we’re excited to show what it is capable of this season.”

In addition to fielding a team at key events, Caffeine and Watts Club is also inviting other riders to join the Club by submitting an application. Fifteen applicants will be chosen to represent the club nationwide and are eligible for Club discounts on partner gear. Partners include; Rudy Project helmets and eyewear, Wattie Ink. Apparel, Bont shoes and, of course, Viathon Bicycles. Check out the Club application form here.

For more information, go to and

About Viathon Bicycles:

Viathon Bicycles is based in Bentonville, Arkansas, a burgeoning hotbed of cycling. The bikes are the result of two years of innovative design and development, constructed in an advanced manufacturing facility. Viathon builds state-of-the-art bicycles to enhance our customers’ riding experience and improve their well being. Our team of avid cyclists and engineers draws on decades of industry experience to craft bikes that are both at the cutting edge of technology but also attainable to own. Every product we create is made with the belief that cycling is the path to good health, longevity, and happiness.


About Caffeine and Watts:

Born from a love affair for the best cup while looking for the best ride gear, Caffeine and Watts is a way of life. Caffeine and Watts isn’t just about riding bikes—the bikes are a perfect expression of what we do, yes, but cycling is just the beginning. We know that when we push watts together, in a variety of contexts, sports, and endeavors, we enrich each other and our communities, each one of us arriving at the end of the day with a cup slightly more full than when we began it. We’d love for you to join us—we’ve got a feeling that you belong.



Rudy Project, Italian crafters of performance eyewear, helmets, and sports equipment, has launched two new helmet designs, Spectrum and Strym, and a limited edition Volantis. The Spectrum and Strym are semi-aero, lightweight helmets that feature enhanced ventilation through the Internal AirFrame design seamlessly engineered into the helmet retention system.  The limited edition Volantis helmet will be wrapped with an Escape from Alcatraz graphic theme to coincide with Rudy Projects’ partnership with the triathlon event.

Shaped for performance, the all-new Spectrum is designed to set a new bar for helmet protection and weight. It’s revolutionary, dynamic design features a seamless integration of three In-Mold EPS liners knitted together. This unique structure boosts ventilation while keeping this race machine extremely lightweight and comfortable.

The new Strym features a lightweight design and great ventilation for your everyday adventures. Clean and compact, it features an inner AirFrame and 16 vents strategically placed to enhance air circulation and keep you cool. Thanks to the all-new RSR 10 retention system, Strym ensures a customized and comfortable fit for elite athletes and weekend warriors alike.

The feature-packed Spectrum sells for $249.99 while the Strym comes in at a great price of  $149.99.

Available with a white or silver base, the Limited Edition Escape From Alcatraz-themed Volantis helmet features a silhouette of the infamous federal penitentiary known as “The Rock,” which held renowned inmates such as Al Capone, George “Machine Gun” Kelly, and the Birdman of Alcatraz, Robert Stroud.

The custom-wrapped Volantis will only be sold online as a pre-order item for a limited time, from April 23rd to May 2nd, 2019. At a cost of $199.99 for the custom graphic, the helmet includes free shipping to U.S. and Canadian residents.

For more details and technical information, go to 

About Rudy Project:

Rudy Project is a worldwide developer, manufacturer, and distributor of performance sunglasses, helmets, goggles, and prescription solutions of the highest technical level. Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years.