INTEGRATED D2C APPROACH WITH AMAZON
We are seeing the opportunity to leverage the two major D2C channels in the USA by implementing our unique strategy that enables the brand to realize sales increase on both channels via a unified approach.
AMAZON ACHIEVING STEADY GAINS
North American sales were up 9% YOY, which is in line with general D2C growth. While Amazon did not take any significant share and did note “customers are reducing discretionary spend and trading down” or looking to Amazon to save them money on products..
“Amazon has been very successful in helping customers trade down. Instead of spending on discretionary items, customers are buying lower-priced items, which plays into the hands of Amazon’s everyday essentials business.” *source Seeking Alpha
D2C WORLDWIDE GROWTH CONTINUES
While the rate of growth is flattening, the increase in total spend is significant because the number keeps increasing so a smaller rate of increase off a bigger number is still monumental. If your D2C and Amazon performance is not increasing you need to ask yourself and your team what can we do better to improve our results.
SHOPIFY FUNDAMENTALS
After reviewing Shopify Q2 results a few things are very clear. 1) Shopify is not only strong in America, it is increasingly becoming the leading web platform worldwide 2) Shopify is extremely focused on encouraging brand partners using Shopify Plus to add a B2B option to drive higher in store sales 3) Go Global – to leverage your investment and to standardize your marketing methods to drive higher profitability. 6And just in case you did not know. Leading Webhosting Platforms Websites:
Word Press/Woo Commerce Sites: 6,600,000
Shopify Brand Sites: 4,600,000
Adobe Commerce Cloud Sites: 240,000
Big Commerce Sites: 43,600
Salesforce Commerce Cloud Sites: 13,000
Think+Crank,
Scott Montgomery