by Scott Montgomery | Aug 21, 2024 | Blog
INTEGRATED D2C APPROACH WITH AMAZON We are seeing the opportunity to leverage the two major D2C channels in the USA by implementing our unique strategy that enables the brand to realize sales increase on both channels via a unified approach. AMAZON ACHIEVING...
by Scott Montgomery | Jan 19, 2024 | Blog
HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
by Adrian Montgomery | Aug 1, 2023 | Blog
Crankworx Whistler is iconic. There’s no bigger show on earth as it relates to the freeride movement. I was fortunate enough to be at the first Joyride back in 2003 when it was part of the Whistler Summer Gravity Fest. Then, I started making pilgrimages to the...
by Adrian Montgomery | Feb 28, 2023 | Blog
At CrankTank, we enjoy the Bike, Outdoor and Wintersport markets we serve. Each year we take a day off from Digital Marketing and enjoy some time in the Backcountry skiing and snowboarding on our annual Cat Ski day. It’s not only a great time to get to know your...
by Scott Montgomery | Oct 12, 2022 | Blog
STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth. US retail...
by Scott Montgomery | Jul 29, 2021 | Blog
We see late deliveries, product inflation, higher costs of logistics, and consumer distraction as complex issues ahead. Q2 – STABLE GROWTH FOR BIKE & OUTDOOR CLIENTS! The second quarter brought steady growth! Supply issues limited growth for many bike...
