What We Learned in 2023…

What We Learned in 2023…

HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
KABOOM –  ‘22 D2C Sales Go Out in Style

KABOOM – ‘22 D2C Sales Go Out in Style

Our “Super 6” D2C sales clients had a fantastic Q4 with 208%-122%-100%-93%-35%-34% Year-Over-Year growth respectively.  LOOKING AT Q4 D2c Sales IN DETAIL The consumer continues to spend online. We had expected the market to cool but the recession be damned… ...
A November to Remember

A November to Remember

We were super pleased to see all of our clients excel for Cyber November! Our top performers saw growth of 614% – 201% – 86% – 68% – 51% respectively and all had record months in November. These five brands alone added up to over $1,250,000 in...
Sales Growth in a Slowing Economy

Sales Growth in a Slowing Economy

STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth.  US retail...
Back to reality

Back to reality

BALANCE YOUR CHANNELS – D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your...