by Scott Montgomery | Feb 17, 2025 | Uncategorized
Investing in staff to elevate performance and industry positioning February 17, 2025 – Ketchum, ID – CrankTank, an expert digital marketing and e-commerce strategy agency in the outdoor industry, has invested in key staff to elevate performance while continuing...
by Scott Montgomery | Oct 29, 2024 | Blog
Cyber Week is an online shopping extravaganza, and for businesses, it’s a golden opportunity to boost sales and connect with customers. But with so much competition, how do you ensure your brand stands out and thrives? Don’t worry, we’ve got you...
by Scott Montgomery | Aug 21, 2024 | Blog
INTEGRATED D2C APPROACH WITH AMAZON We are seeing the opportunity to leverage the two major D2C channels in the USA by implementing our unique strategy that enables the brand to realize sales increase on both channels via a unified approach. AMAZON ACHIEVING...
by Scott Montgomery | Jan 19, 2024 | Blog
HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
by Scott Montgomery | Oct 12, 2022 | Blog
STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth. US retail...
