A November to Remember

A November to Remember

We were super pleased to see all of our clients excel for Cyber November! Our top performers saw growth of 614% – 201% – 86% – 68% – 51% respectively and all had record months in November. These five brands alone added up to over $1,250,000 in...
Sales Growth in a Slowing Economy

Sales Growth in a Slowing Economy

STEADY HAND + PERSISTENCE = PERFORMANCE Instead of celebrating record sales growth, we are now in a cooling economy, especially when Outdoor-Bike-Wintersports is the market segment. The phenomenal lift realized from the COVID-high has returned to earth.  US retail...
Back to reality

Back to reality

BALANCE YOUR CHANNELS – D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your...
E-Mobility – 1 Trillion Dollar Opportunity

E-Mobility – 1 Trillion Dollar Opportunity

BLC + SOC SUMMIT TAKEAWAYS We were pleased to attend both the Bicycle Leadership Conference presented by People for Bikes and The Summit presented by Life Time and Sea Otter Classic. Adrian attended the BLC, I attended The Summit. So what did we learn? Fox Racings...
Big S Makes the DTC Move

Big S Makes the DTC Move

We were not the least bit surprised to see Specialized take the plunge. Mike Sinyard was raised in the NoCal-Silicon Valley-hood and he has admired the likes of Jobs and other tech executives for decades. He is extremely competitive and when one of his many x-leaders...