What is Impact

Impact is a series of events providing the opportunity to interact one-on-one with key media, influencers and targeted audiences. Impact is the gateway to forming authentic relationships by providing those crucial touchpoints.

Why Impact Sun Valley

Sun Valley, Idaho is a serenely beautiful setting and provides a stage for singular experiences insulated from much of the noise of modern life. Free from distractions, brands and influencers can interact freely and openly about products and emerging trends.

Sun Valley is a mountain bike playground. With hundreds of miles of motorized-legal singletrack, the area is fertile ground for the growing e-MTB discussion.

Idaho is a sparsely populated state distinguished by high desert plateau and rugged mountains. With an abundance of backcountry roads, it is the perfect setting to explore the potential of all terrain road riding.

Impact Sun Valley Overview

Impact Sun Valley provides you with an easy, plug-and-play solution to gain access to top level editors from major online titles and print publications. We’ve gathered them in one place and planned out accommodations, meals and social events so you can step into a turn key setting. Use your time talking to and riding with editors, gaining valuable exposure for your products and establishing meaningful relationships that will open doors now and in the future.

  • Planned rides with shuttles and licensed guides
  • Lift served mountain biking on Sun Valley’s brand new flow and intermediate/advanced trails
  • Hotel accommodations in The Limelight Hotel, Sun Valley’s newest upscale property
  • Scheduled meals including continental breakfast, lunch and group dinners
  • Apres entertainment, social events and People for Bikes Draft Meet Up
  • Airport shuttle and in-town ground transportation

Impact Sun Valley Programming

Sun Valley Singletrack

While the debate continues about where e-MTBs should be allowed, we take advantage of our unique stage to give attendees an unbridled mountain bike experience on real singletrack so they can decide for themselves how to define these MTB interlopers.

All Terrain Road

The Harriman Trail offers up a cross section of riding paired with spectacular scenery and unparalleled hospitality. This all terrain road ride highlights the versatility of modern bicycles and will help riders experience why so many are seeking the road less traveled.

Refocus Networking

Day three will provide the opportunity to review and focus in on products and topics covered in the previous two days. This free-form day will culminate in a People for Bikes Draft MeetUp forum to discuss impressions.

Impact Media Summit Daily Itineraries

June 26, 2018

  • 7 – 8:30 Breakfast
  • 8:30 – 10 Expo
  • 10:30 Greenhorn Gulch MTB/e-MTB Shuttle
  • 2:00 MTB/e-MTB Greenhorn Gulch Shuttle
  • 4:30 Happy hour
  • 6:00 Dinner
  • Live Apres Music

June 27, 2018

  • 7 – 8:30 Breakfast
  • 8:30 – 10 Expo
  • 10:30 Gravel Ride Shuttle
  • Lunch Galena Lodge
  • 2:00 Gravel Ride Shuttle
  • 4:30 Happy hour
  • 6:00 Dinner
  • Sawtooth Social

June 28, 2018

  • 7 – 8:30 Breakfast
  • 8:30 – 10 Expo
  • 10:30 Oregon Gulch MTB/e-MTB Shuttle
  • 4:30 Happy hour
  • 5:30 People for Bikes Draft MeetUp

*Itineraries subject to change based on local trail conditions