Back to reality

Back to reality

BALANCE YOUR CHANNELS – D2C + B2B + AMZN Our advice to our clients is to manage your brand by keeping a balanced strategy of being fair and mindful of allowing all channels to prosper giving the consumer the possibility to discover, explore, and experience your...
E-Mobility – 1 Trillion Dollar Opportunity

E-Mobility – 1 Trillion Dollar Opportunity

BLC + SOC SUMMIT TAKEAWAYS We were pleased to attend both the Bicycle Leadership Conference presented by People for Bikes and The Summit presented by Life Time and Sea Otter Classic. Adrian attended the BLC, I attended The Summit. So what did we learn? Fox Racings...
Big S Makes the DTC Move

Big S Makes the DTC Move

We were not the least bit surprised to see Specialized take the plunge. Mike Sinyard was raised in the NoCal-Silicon Valley-hood and he has admired the likes of Jobs and other tech executives for decades. He is extremely competitive and when one of his many x-leaders...
Inflation Settles in…Why should you care?

Inflation Settles in…Why should you care?

INFLATION – We all see it oozing here, there, and everywhere.  The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID).  Eating dinner out and tipping...
Steady Eddie with Clouds on the Horizon

Steady Eddie with Clouds on the Horizon

We see late deliveries, product inflation, higher costs of logistics, and consumer distraction as complex issues ahead. Q2 – STABLE GROWTH FOR BIKE & OUTDOOR CLIENTS! The second quarter brought steady growth! Supply issues limited growth for many bike...