Cranktank Blog
CrankTank team enjoying local Cat Powder Skiing
Cranktank Adds E-Commerce and Digital Strategy Resources
Investing in staff to elevate performance and industry positioning February 17, 2025 - Ketchum, ID – CrankTank, an expert digital marketing and e-commerce strategy agency in the outdoor industry, has invested in key staff to elevate performance while continuing to...
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Hold Your Horses! New Features Can Wait Until After BFCM
Hey everyone, Adrian Montgomery here with a friendly PSA: Resist the urge to tinker with any shiny new features from Shopify, Google, Meta, or Klaviyo in the lead-up to Black Friday Cyber Monday (BFCM)! I know it's tempting. Those notification bells and emails...
Prepare for Cyber Week with This Success Checklist
Cyber Week is an online shopping extravaganza, and for businesses, it's a golden opportunity to boost sales and connect with customers. But with so much competition, how do you ensure your brand stands out and thrives? Don't worry, we've got you covered! Follow this...
Expanding Your Shopify E-commerce Store from the US to Europe
Growing Internationally Since we established our European Operation, we have had the privilege of helping clients take their Shopify Plus stores global, particularly focusing on Europe. Expansion of your US-based e-commerce presence into the European market has...
The More Things Change – The Better Our Strategy Performs
INTEGRATED D2C APPROACH WITH AMAZON We are seeing the opportunity to leverage the two major D2C channels in the USA by implementing our unique strategy that enables the brand to realize sales increase on both channels via a unified approach. AMAZON ACHIEVING...
What We Learned in 2023…
HOLIDAY RESULTS ARE CRUCIAL! The Holidays are 16.6% of the year but 20% of the revenues. This means you have to get your value, pricing, incentive, and marketing message right to end the year or you will leave significant revenue on the table. It used to be the slow...
Supercharge your BFCM Strategy with an Integrated, Multichannel Approach
CrankTank BFCM Promo This BFCM we are running a promotion of our own; Buy three Integrated Digital Creative campaigns and get 10% off. Most suppliers are running AT LEAST three promo’s in November starting with an early Nov promo to leverage the earlier shopping...
CrankTank Expands E-Commerce and Digital Strategy Services to Europe
The agency welcomes Susanne Pfrengle as Managing Director and is opening an office in Innsbruck, AustriaInnsbruck, Austria - October 9, 2023 – CrankTank, a digital marketing and e-commerce strategy agency, is pleased to announce the formation of an office in...
Cyber Week Preparedness Checklist
For many merchants, it seems as though Black Friday kicked off in July. The frenzy of markdowns to generate revenue has been prevalent throughout the Bike, Outdoor and Wintersport markets. For the more traditional BFCM time, all indicators point to another strong...