Three ways to Navigate the Digital Metaverse

Three ways to Navigate the Digital Metaverse

Facebook is rebranding to Meta, short for Metaverse. What will it take to win on this platform in the new Metaverse? Consider the value of Facebook to your Business Have you spent years cultivating a following that you must now pay to reach on Meta? This can be a...
Inflation Settles in…Why should you care?

Inflation Settles in…Why should you care?

INFLATION – We all see it oozing here, there, and everywhere.  The cost of shipping containers is at $25,000 (vs. $2,500 pre-COVID), and oil is up to $85 a barrel (vs. free if you could store it anywhere early in COVID).  Eating dinner out and tipping...
Steady Eddie with Clouds on the Horizon

Steady Eddie with Clouds on the Horizon

We see late deliveries, product inflation, higher costs of logistics, and consumer distraction as complex issues ahead. Q2 – STABLE GROWTH FOR BIKE & OUTDOOR CLIENTS! The second quarter brought steady growth! Supply issues limited growth for many bike...
Rolling, Rolling, Rolling

Rolling, Rolling, Rolling

Q1 – WELL IT JUST BLEW US AWAY – AGAIN Our clients saw record growth again in the first quarter of 2021. Year-over-year results were up as much as 500% for one of our digital clients, to a rock solid 37% growth for one of our most ‘digitally mature’...
Here’s what you need to know about email marketing

Here’s what you need to know about email marketing

Is email in your top-three referral channels for this year? If not, you may want to consider your current E-Commerce Strategy. Email is not dead, but the way we’ve been doing it in the past decade has evolved. Blasting contacts with impersonal messaging has led to low...
Planning for 2021, lessons learned in 2020

Planning for 2021, lessons learned in 2020

DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...
What’s ahead this Fall?

What’s ahead this Fall?

DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge $1.1 trillion in 2020. That’s an unprecedented acceleration from...
Where do we go from here?

Where do we go from here?

Q2 DTC + RETAIL SKYROCKET Who would have thought that an out-of-control pandemic would create an environment in which DTC sales of Outdoor products would be off the charts!  Bike, camping, hiking, camping, RV, motocross, fishing – if it happens outdoors in any place...
Change is hard, not adapting is harder

Change is hard, not adapting is harder

As we have all seen, the world is sometimes cruel, unfair and horrible. Take the trajectory of two strong companies in the public markets as an example. Emerald Expositions known to most as Interbike, Outdoor Retailer Summer and Snow, etc., has seen its market...
Impact Media Summit Building Momentum

Impact Media Summit Building Momentum

Dirty Kanza will be the 5th annual event of a CrankTank’s Impact series. Previously held twice in Kona, Hawaii around the Ironman event, and twice in Sun Valley, Idaho, this year the media event is moving to Emporia, Kansas.  Impact Kanza will take place the evening...