Steady Eddie with Clouds on the Horizon

Steady Eddie with Clouds on the Horizon

We see late deliveries, product inflation, higher costs of logistics, and consumer distraction as complex issues ahead. Q2 – STABLE GROWTH FOR BIKE & OUTDOOR CLIENTS! The second quarter brought steady growth! Supply issues limited growth for many bike...
Rolling, Rolling, Rolling

Rolling, Rolling, Rolling

Q1 – WELL IT JUST BLEW US AWAY – AGAIN Our clients saw record growth again in the first quarter of 2021. Year-over-year results were up as much as 500% for one of our digital clients, to a rock solid 37% growth for one of our most ‘digitally mature’...
Planning for 2021, lessons learned in 2020

Planning for 2021, lessons learned in 2020

DTC ELECTRIFIED Record growth in e-commerce fueled by COVID fears and restrictions has altered the way consumers shop. This sets the stage for further online growth in 2021, though we expect sales will return to earth growing at a more modest 12%. The deceleration is...
What’s ahead this Fall?

What’s ahead this Fall?

DTC SUPERCHARGED! One thing is clear, fallout from the novel coronavirus has changed consumer spending habits and turbocharged online shopping. The team at Klaviyo now estimates DTC sales will nudge $1.1 trillion in 2020. That’s an unprecedented acceleration from...
Where do we go from here?

Where do we go from here?

Q2 DTC + RETAIL SKYROCKET Who would have thought that an out-of-control pandemic would create an environment in which DTC sales of Outdoor products would be off the charts!  Bike, camping, hiking, camping, RV, motocross, fishing – if it happens outdoors in any place...
Change is hard, not adapting is harder

Change is hard, not adapting is harder

As we have all seen, the world is sometimes cruel, unfair and horrible. Take the trajectory of two strong companies in the public markets as an example. Emerald Expositions known to most as Interbike, Outdoor Retailer Summer and Snow, etc., has seen its market...
Here’s what you need to know about email marketing

Here’s what you need to know about email marketing

Is email in your top-three referral channels for 2020? If not, you may want to consider your current E-Commerce Strategy. Email is not dead, but the way we’ve been doing it in the past decade has evolved. Blasting contacts with impersonal messaging has led to low...
Impact Media Summit Building Momentum

Impact Media Summit Building Momentum

Dirty Kanza will be the 5th annual event of a CrankTank’s Impact series. Previously held twice in Kona, Hawaii around the Ironman event, and twice in Sun Valley, Idaho, this year the media event is moving to Emporia, Kansas.  Impact Kanza will take place the evening...
Reflection on 2019 – High level and low level

Reflection on 2019 – High level and low level

HIGH LEVEL 2019 NUMBERS Putting politics and global warming aside you have to say 2019 was a good year for the U.S. anyway. The economy grew at a healthy 2-3% rate, personal income (i.e. wages) is growing somewhere between 3-4% and U.S. unemployment rates fell to a 50...
CRANKTANK™ ANNOUNCES MEDIA AND AGENDA FOR IMPACT MEDIA SUMMIT

CRANKTANK™ ANNOUNCES MEDIA AND AGENDA FOR IMPACT MEDIA SUMMIT

CrankTank™ will host its annual CrankTank Impact media influencer event June 20th-23rd during an eventful week in Sun Valley, Idaho. Finding a niche between convention center-style and private brand launch events, Impact aims at curating intimate experiences for...